Lauren Remington Platt Reinvents the Door-to-Door Model
Imagine if the Avon lady was Pat McGrath and Guido Palau rolled into one. That was the brainstorm of Lauren Remington Platt, a descendant of the Remington Arms dynasty and staple of the New York social scene, who turned a personal beauty conundrum into a successful online business venture called Vênsette—a professional hair, makeup and nail service available at any Manhattan doorstep.
While working as an analyst at a New York hedge fund, the Columbia University graduate, now 27 years old, was frustrated that the nearest hair salon closed at 6 p.m. So if she had an evening event, Platt would sneak away at lunchtime for a blowout. Then after work, she’d dash to Bloomingdale’s makeup counter for a touch-up.
“They had pretty good [makeup] artists. I think I knew what I was getting wasn’t great, but for that three-product minimum, $120, having a professional put on my makeup was really worth it,” says Platt, while confessing she ended up with oodles of products. “For me, it’s not really about the product. It’s about who’s putting it on and the application.”
And so Platt decided to mount a professional beauty service for busy, affluent women like herself.
“Not only should [the service] come to the consumer, but [it] should come in a consistent and reliable way,” she explains. “I was predicting that if you made this more accessible, women would be willing to pay extra for that convenience.” Subscription Required For More
[above: Lauren Remington Platt with a trio of Vênsette artists. Photo by Joe Schildhorn]